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The 3 Most Hypnotic Words in Advertising
Ever wonder if there is a magic formula to get customers to pick up the phone and call you? Or what makes one ad so captivating while another appears invisible? Well there is a secret to writing that can help you pull clients into your ad so you can get your message across. There are 3 hypnotic words I'm going to share with you to help pull your audience in. The first word I've already mentioned here and it looks like it's worked so far…

One of the most enticing words in marketing is "secret". Why is that you ask? Well who doesn't want to know a secret. Instantly when you hear that word you are dying to know. It creates a desire to discover more. So if you can find a way to use this word in your ads and marketing material, you'll notice a remarkable difference in you readership and response rates.

Then of course, there's the "free" word. I know what you're saying, "I don't fall for anything free, there's always a catch". Well this may be true if you're not at all interested in the product or service being offered, but for those who are slightly interested, it's just enough to tickle their curiosity and motivate them to take action.

And finally, what could be better than when it's "easy". The lazy man loves anything easy. And let's face it most of us are looking for the easy way to do anything even if we don't consider ourselves lazy. Why would anyone struggle to get something if there's an easier way to do it.

So let me put all these together for you so you can get a better idea of how these three words might work for you:

Top 10 Secrets to Happiness… So easy that anyone can apply them to their daily life and see miraculous results. Email secrets@happiness.com for your free downloadable copy today.

Now the whole idea is that when they email you, you can now either include information on your products and services or add them to your database for future mailings. So next time your writing your copy, remember free - easy - secret!

Article written by Jo van Hoof of Lexfire Print & Designs. Lexfire creates enticing marketing materials from concept to finish including design, writing and printing. www.lexfireprint.com | 905.631.7410

Copyright Joanne van Hoof 2007